Ecosystem Co-Creation

Guiding Principles ​

Approach

Co-Define

Together with key stakeholders we: explore the challenge to uncover the real, underlying issue for both consumers and the business; scan the ecosystem to form a project team with the right mix of competences and experience to tackle the challenge; define ambitious success metrics linked to the business and an exciting path for us to collectively achieve them.

This includes activities such as:

• Ecosystem mapping;

• Whitespace opportunity interrogation;

• Project challenge re-expression;

• Business objective and strategy review and alignment;

• Stakeholder vision and ambition definition 

Co-Explore

Together with project team we:       lead diverse activities to explore the challenge from a variety of perspectives; unearth and empathize with consumer’s untapped needs; provide new lenses through which to see potential solutions; develop insights that reveal a range of opportunities for the business to uniquely address both its objectives and consumers needs.

This includes activities such as:

• In-person and digital ethnographic research 

• First person “empathy experiences”

• Expert interviews and observations

• Existing qualitative and quantitative research reviews

• Digital community engagements 

Co-Create

Together with project participants: engage with inspirational activities and tools to co-create a broad portfolio of breakthrough ideas that address our agreed upon consumer needs and business objectives; co-create rapid prototypes and experiments for further development; engage end-users and internal stakeholders in feedback loops to propel continuous iteration.

This includes activities such as:

• In-person and digital co-creation 

• Rapid design and prototyping

• Initial experimentation and experience mock ups

• Feedback loops and iteration with end-users and internal stakeholders.